There was an ongoing concern that their website should be getting more traffic, and that the traffic should be converting to valuation enquiries.
Customisation was difficult, preventing them from tailoring their online presence to their specific needs.
Gathering and processing information on enquiries was labour-intensive when so many of the leads were not ready for viewings or proceedable in any way.
Balmforth’s previous website provider relied on a rigid and bureaucratic support system, making website changes and troubleshooting slow and frustrating.
At first, Balmforth moved onto one of our high-performance template websites and were trained how to use the Content Management System (CMS). The website launch was managed by a dedicated member of the team, and immediately on launch there were some tangible benefits:
Balmforth now enjoys greater control over their site’s look, feel, and functionality to align with their business goals. Time-sensitive content can be published immediately, and it can be done by members of staff.
Instead of being routed through a call centre, they now have easy access to expert support staff on the phone, via email or live chat.
As website leads started to increase, Balmforth decided to manage them using Homeflow’s Lead Manager, to gain control and save time. The benefits were such that they quickly chose to process all their leads in Lead Manager, including from other sources like the portals:
Workflows, automations and integrations meant the team had more information on all prospects before contacting them.
There was no question over who was handling which leads, and they could see which leads were progressing with which staff. They gained crucial insight on enquiries, customer behaviour and team performance.
With automated profiling and follow-up, they were able to prioritise the highest value leads, including identifying much quicker the valuation prospects that might otherwise have been missed.
There was a definite opportunity to generate more leads, so they then implemented the instant online valuation, Homeflow Valuations, in order to tease out more conversion from the website users.
This resulted in a marked increase in website conversions, enabling them to contact more website users. All these additional leads are, of course, handled efficiently through Lead Manager.
Homeflow’s account manager provides strategic advice on digital marketing, helping Balmforth navigate SEO, social media, and online visibility effectively, giving greater confidence in their overall online strategy.
Balmforth credits Homeflow’s website and valuation tools as key drivers of their recent growth, further cementing their position in the local market.
The automated system saves staff time in the branch, while ensuring the right information is collected on applicants before contact is made.
A substantial increase in speed to market for time-sensitive content, and a more tailored, high-performance site that better serves both the agency and its clients.
Ongoing specialist support ensures Balmforth’s online approach remains competitive, so that previously wasted time and energy is now productively spent in other areas of the business
