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When it comes to designing your estate agency’s website, you have two main options: a bespoke website designed from scratch just for you, or a template website (often known as a theme website) that’s tailored with your branding.
The big question is—which one is right for you? The short answer: it depends on your budget, timeline, and how hands-on you want to be in the process. Let’s break it down.
A template or theme-based website is a great option if you want a fast, professional, and cost-effective solution. We have dozens of high-quality designs to choose from, so you can see exactly what you’re getting before you commit.
✅ Proven performance – The design has already been tested for SEO, lead conversion, and usability. No guesswork involved!
✅ Faster launch – Since the structure is already built, we can get your website up and running much quicker.
✅ Easy branding – We slot in your logo, colors, fonts, and images, making the site feel like yours.
✅ Cost-effective – A fraction of the price of bespoke, giving you a powerful website without a huge investment.
If you need a website that works straight out of the box, with a design that’s already been fine-tuned for estate agents, a template website is a smart choice.
A bespoke website is like a custom-made suit—it’s built entirely around your brand and needs. If you want to break new ground, push creative boundaries, or stand out in a big way, this is the route for you.
🎨 Unique design – Your website will be one of a kind, designed to reflect your agency’s personality and values.
✨ Advanced features & animations – You can incorporate custom animations, icon sets, and dynamic elements that give your brand a distinctive edge.
🛠 Maximum flexibility – You’re not tied to a pre-existing layout; every element is crafted around your business needs.
Of course, the bespoke route requires a bigger investment in both time and budget. It takes longer to design, build, and refine, and you’ll need to be more involved in the process. But if you want a website that’s a true showstopper, bespoke is the way to go.
Whichever option you choose, you won’t be sacrificing performance. Both our template and bespoke websites run on the same powerful Homeflow platform, meaning:
✔ Same rock-solid SEO foundation – Your site is built to rank well in Google.
✔ Same fast, secure, and reliable technology – No difference in technical performance.
✔ Same licensing cost – You’re not paying extra for ongoing site maintenance.
At Homeflow, we work with everyone—from major groups like Connells to hundreds of independent single-branch agencies. We understand the challenges estate agents face, and we can help you decide which website solution is best for your business.
Still unsure which route to take? We’re happy to walk you through the options and help you find the perfect solution for your agency.
