In today’s market, generating valuation leads isn’t easy. Sellers are cautious, competition is fierce, and the race to build early relationships with homeowners is tighter than ever. That’s where online valuation tools come in — and Homeflow Valuations is built from the ground up to help you not just capture leads, but convert them.
So what makes our valuation tool different? Here’s how it stacks up — and why estate agents across the UK are using it to sharpen their digital edge.
First impressions count. That’s why we’ve made the experience feel smooth, modern and on-brand from start to finish. With just one line of code, you can add a fully white-labelled, mobile-friendly tool to your website — styled with your colours, fonts, logos, and even your team’s faces.
The entry point is intuitive. Visitors can begin with a postcode or address — no fuss, no friction. The forms animate cleanly, show progress, and gently guide users through a few short steps. No CAPTCHA puzzles. No clunky multi-field lookups. Just a quick, smart flow that converts.
Online valuation tools are only as good as the leads they generate. Ours is designed to tempt even the unsure visitor — the homeowner who’s browsing, thinking, wondering if now is the time.
By offering a fast, free valuation on your site, you turn a hesitant browser into a qualified lead — often before a competitor even knows they’re in the market.
We’ve optimised every step of the journey to lift your conversion rate:
We also give users a valuation range, but smartly present it with confidence messaging — High, Medium or Limited Data — to manage expectations and keep trust high. Where appropriate, we invite them to speak to your team for a more accurate, human valuation.
This is where Homeflow Valuations really shines. We believe your people are your brand — so we put them front and centre.
Our valuation tool includes optional staff avatars and bios, woven directly into the flow. That means as users complete the journey, they see real faces from your team — building familiarity and trust. If your website is powered by Homeflow, it can even link to your full staff profiles.
It’s a subtle but powerful shift: moving from a faceless digital tool to a warm handover into a real human relationship.
Most tools just send leads to your inbox. Ours goes further.
Every online valuation enquiry feeds directly into Homeflow’s Lead Manager — a lightweight, free CRM-style tool that helps you qualify, track, follow up, and convert leads effectively. It ensures no valuation lead gets dropped or missed.
Want to use your own CRM instead? No problem — we also support integrations with many third-party systems.
Let’s be honest: national chains and online-only agents have serious tech budgets. But with Homeflow, independent agencies can offer a digital experience that’s just as slick — if not better.
From the user’s perspective, it helps your brand feel modern, helpful, and easy to engage with. And because our valuation tool is designed to work hand-in-hand with SEO, PPC, and social campaigns, it can become a key part of your broader lead-gen strategy.
Whether you’re focused on sales, lettings, or both, our tool is flexible.
You can choose to offer sales valuations, rental valuations, or a combination of the two. In the rentals journey, instead of forcing an artificial valuation, we let the user control the yield with a slider — which adjusts the estimated rent accordingly. It’s a smarter, more accurate way to reflect local knowledge.
You can also add an optional “modernisation investment” input, so users can declare if they’ve upgraded their property. This helps align expectations — and gives you more context when following up.
One of the biggest risks with online valuations is overpromising. If the Automated Valuation Model (AVM) can’t latch onto the exact property or the data is sparse, giving a single figure can damage trust.
Homeflow’s tool avoids this. When confidence is low (e.g. the property hasn’t sold in years, or data is thin), we change the messaging dynamically. In some cases, we’ll even withhold the valuation and instead show a video or staff profile encouraging the user to book a proper valuation with your team.
This thoughtful user experience helps avoid disappointment — and nudges users toward human contact.
Unlike most providers, Homeflow offers the base version of the Valuations tool completely free. No catch, no obligation, no trial period. Just a genuinely useful product to help you generate more leads.
Why? Because we believe in earning long-term relationships. Many agents go on to upgrade to the Pro version (£50/month per branch), which adds advanced features like staff profiles, yield sliders, and full branding control — but there’s no pressure, no obligation.
And because it drops leads directly into our free Lead Manager system, you’re already set up to handle them well — and you might choose to explore our premium tools later. Or not. That’s up to you.
Adding the tool is simple. It’s one line of JavaScript, and we can even help you inject it via Google Tag Manager. We’ll also provide support with button placement, banners, and promotion across your site.
Most agencies are live the same day they decide to try it.
If you’ve been hesitant about online valuations — maybe worried about accuracy, or the tone it sets — we get it. But times have changed. The best tools are now smart, branded, and sensitive to the user’s mindset.
And in a world where instructions are harder to win, the question is simple: would you rather have the lead — or let your competitor get there first?
Homeflow Valuations helps you be first in line — without losing your human touch. It’s free. It’s easy to try. And it just works.
