Having an instant valuation tool on your website is a great start. But to get the most out of it, you also need to actively drive traffic to it. Relying on people to just stumble across it isn’t enough.
The good news? There are plenty of ways to promote your valuation tool beyond your website. Here are 15 tried-and-tested ideas to help you increase visibility, capture more valuation leads, and start more conversations with potential sellers or landlords.
Use Google Ads to send local traffic directly to your valuation tool. Target people searching for “house valuation”, “what’s my home worth?”, or area-specific terms.
Don’t just post once and forget it. Schedule recurring posts that highlight your instant valuation tool — with different headlines, formats, or imagery to keep it fresh.
Organic posts only go so far. Even a small ad budget on Facebook or Instagram can drive highly targeted local traffic to your valuation tool.
Include a link like “Find out what your home is worth in 60 seconds” in every team member’s email footer. It’s subtle, ever-present marketing.
Whether you send a monthly update or occasional market insights, always include a clear link to your instant valuation tool. It’s one of the easiest calls to action (CTAs) to add.
Send a dedicated email to your database — particularly past clients or appraisals that didn’t convert — offering them a quick, no-obligation valuation.
Generate a QR code that links directly to your instant valuation tool. Add it to leaflets, posters, letters, or window cards so people can scan it on the spot.
Combine a short, compelling message with a QR code or URL pointing to the tool. This works especially well if you're farming a specific postcode or area.
If you’re already sending property reports or follow-up notes, include a link to the instant valuation tool — especially if market conditions have changed.
Your Google listing gets a lot of views. You can include a “Products” or “Services” section with a link to your instant valuation tool — or feature it in your posts.
Create a short, memorable URL (or use a QR code) and print it on your cards. It makes for an easy, useful conversation starter.
Your staff can walk people through the process in-branch — especially if someone’s hesitating or unsure what their home might be worth.
Some platforms allow links in your profile or description areas. Use this space to direct traffic to your valuation tool.
Use your CRM to send timed follow-ups after viewings, past valuations, or completions, with a friendly prompt to check the current value of their home.
If you publish blogs or area guides, drop in a contextual link to your instant valuation tool — e.g. “Thinking of selling? Find out what your home is worth in 60 seconds.”
These techniques will help drive traffic to your instant valuation tool — but your website still needs to convert. If you haven’t already, check out our companion article, 17 things to check on your website to maximise the conversion rate of leads from your instant valuation tool.
Homeflow Valuations is designed for both on-site optimisation and off-site promotion. It’s fully trackable, fast-loading, easy to install — and completely free to use.
