Google PPC

Targeted Pay-Per-Click (PPC) advertising helps estate agencies rank above local competitors in Google

Rigel

Introducing our sleek and contemporary editorial theme, designed to captivate your audience with its minimalist elegance. This theme combines functionality with stunning visuals to elevate the online presence of your estate agency. Experience seamless navigation and customisable features that allow you to showcase your content in style. Transform your website into a modern masterpiece today!

Example agency using this theme:

Rampton Baseley

Calypso

Calypso has a bit of character. A touch of difference. Big, bold property prices. Confident presentation of staff pages. A bit of style and zing in some of the panel overlay layouts. You’ll either love it, or feel it’s too friendly. Have a browse around and let us know.

Example agencies using this theme:

White & Son

Penny & Sinclair

Chartwell Residential

Sears & Co.

Callisto

Super smooth, clean, and sophisticated. Calm, open and spacious. Big, and bold, with a fabulous use of white space. If you want your estate agency to appear upmarket, confident, and ooze classy style and poise, the Callisto might be the choice for you.

Example agencies using this theme:

Sowerbys

Northumberland Properties

Atlas

Big, broad, and multi functional. Relatively traditional (and hence high conversion rate) usability. But with the power to contain multiple departments and large office networks. Fabulous inter-connectivity of offices to area guides, to reviews, making it an SEO powerhouse too.

Example agencies using this theme:

Bentons

Greenslade Taylor Hunt

Phobos

Perfectly crafted for both single and multi-branch agencies, this elegant estate agent website combines classic charm with a modern twist. It radiates sophistication and quality, ensuring an exceptional user experience. Enjoy lightning-fast performance and effortless navigation that will impress your users.

Example agencies using this theme:

Ethos Lettings

Sterling Estate Agents

UK Homes

Bladen Property Consultants

Chapplins

Europa

Experience the epitome of sophistication with our sleek, contemporary website. Designed with elegance in mind, it offers exceptional capacity for showcasing your written content beautifully.

Example agencies using this theme:

Tranmer White

Williams & Donovan

JP Harll

Wills & Smerdon

Pelham James

Galvez

If you're looking for a fully responsive design that showcases the professionalism of your estate agency, consider Galvez. A high end website, with exceptionally clear layout.

Example agencies using this theme:

Larkes

Furnell Residential

Galloways

What is PPC for estate agents?

Unlike SEO, where efforts can take some time to see higher rankings on the Google search result page, Pay-Per-Click (PPC) gives instant results.

Given this, it’s not surprising that PPC is now an essential digital marketing tool for most UK estate agents. PPC can help you drive traffic to your website instantly.

Homeflow, powered by our sister agency ROAR Digital, are specialists in Google AdWords for Estate and Lettings Agents. As a Google Partner, all of the PPC team are AdWords Certified.

Because we’re UK Property specialists, you won’t get a generic PPC campaign. All of our campaigns are tightly targeted to get the results from local customers for your local branches.

Our methods of running Google Ads campaigns give better results. Agencies moving to Homeflow often see their Click Through Rate (CTR) increase by over 2%, whilst their Cost Per Click (CPC) falls by an average of 30%.

How do we create your PPC campaigns?

We get these results by building keywords focused on your local target audience. Our website landing pages offer a quality experience for your potential customers. We also create custom adverts and ad extensions to maximise your exposure within the search ads.

Running PPC Google AdWords takes a lot of skill. You have to define keywords, build ad groups, bidding strategies and more. Google has made it easy to create local PPC campaigns, but it takes years of experience and a team of digital marketing experts to run them effectively.

Running Google adverts for keywords such as “estate agent near me”, “local estate agent” or “estate agent in your town” will help you get more people to your website. Each click costs money, so you need to make sure you know what you’re spending your money on and if it is getting you the results you want.

PPC is all about transparent value for money

We’re 100% focused on your return on investment. You need to know how much you’re paying for each click and how many of these clicks convert into leads. Our campaigns have tracking in place to give you the insight you need.

Most estate agents start with a Google AdWords Search campaign. This gets you into the ad listings on the Google search page and is a tried and tested method for generating valuation enquiries and leads.

You can also upgrade to include other paid channels, including Google Display Advertising, Google Remarketing, Facebook Ads and Bing Ads.

We stand by our results and believe in absolute transparency. That’s why we give you access to your own live dashboard, where you can view the results of your campaign in real-time. The dashboard also gives you valuable insight into your social media and SEO performance.

Already running a PPC campaign for your estate agency?

If you're already advertising on Google or other PPC platforms, it's worth taking advantage of our free, no-obligation account review.

We’ll offer confidential advice on whether you’re paying the right amount for clicks, whether your targeting is effective, whether your ad copy could be improved and whether your clicks are converting at the rate we would expect.

Interested in Google PPC? Contact us now

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