SEO

Proven search engine optimisation (SEO) strategies for estate agencies to rank above local competitors

Rigel

Introducing our sleek and contemporary editorial theme, designed to captivate your audience with its minimalist elegance. This theme combines functionality with stunning visuals to elevate the online presence of your estate agency. Experience seamless navigation and customisable features that allow you to showcase your content in style. Transform your website into a modern masterpiece today!

Example agency using this theme:

Rampton Baseley

Calypso

Calypso has a bit of character. A touch of difference. Big, bold property prices. Confident presentation of staff pages. A bit of style and zing in some of the panel overlay layouts. You’ll either love it, or feel it’s too friendly. Have a browse around and let us know.

Example agencies using this theme:

White & Son

Penny & Sinclair

Chartwell Residential

Sears & Co.

Callisto

Super smooth, clean, and sophisticated. Calm, open and spacious. Big, and bold, with a fabulous use of white space. If you want your estate agency to appear upmarket, confident, and ooze classy style and poise, the Callisto might be the choice for you.

Example agencies using this theme:

Sowerbys

Northumberland Properties

Atlas

Big, broad, and multi functional. Relatively traditional (and hence high conversion rate) usability. But with the power to contain multiple departments and large office networks. Fabulous inter-connectivity of offices to area guides, to reviews, making it an SEO powerhouse too.

Example agencies using this theme:

Bentons

Greenslade Taylor Hunt

Phobos

Perfectly crafted for both single and multi-branch agencies, this elegant estate agent website combines classic charm with a modern twist. It radiates sophistication and quality, ensuring an exceptional user experience. Enjoy lightning-fast performance and effortless navigation that will impress your users.

Example agencies using this theme:

Ethos Lettings

Sterling Estate Agents

UK Homes

Bladen Property Consultants

Chapplins

Europa

Experience the epitome of sophistication with our sleek, contemporary website. Designed with elegance in mind, it offers exceptional capacity for showcasing your written content beautifully.

Example agencies using this theme:

Tranmer White

Williams & Donovan

JP Harll

Wills & Smerdon

Pelham James

Galvez

If you're looking for a fully responsive design that showcases the professionalism of your estate agency, consider Galvez. A high end website, with exceptionally clear layout.

Example agencies using this theme:

Larkes

Furnell Residential

Galloways

Why SEO matters for estate agencies?

Most property searches begin online, and if your website isn’t ranking well on Google, you’re missing out on valuable leads. Our SEO strategies deliver higher Google rankings to improve your local search visibility and therefore increase your estate agency website traffic. This will ensure a stronger online presence in general, and an increase in your instruction opportunities.

Whether or not you use a Homeflow website, we can offer a wide range of SEO services, built on Google best practice guidelines.

Keyword strategies to fit your agency

In property searches, local SEO is key - buyers, sellers, landlords, and tenants are searching for estate agents in their specific area. We conduct in-depth keyword research to identify the most relevant and high-performing search terms for your specific market.

By understanding how people search for property services, we optimise your website content to ensure you appear in the right local searches. Whether it’s “estate agents in [your town],” “property valuation near me,” or other high-intent phrases, we help you dominate local search results and attract more leads from your area.

On-page, content and off-page optimisations

To rank higher in search results, we can take care of the required content based improvements. We handle on-page elements like meta tags, headings and internal linking, while our skilled writers create engaging, SEO-friendly content, from blog posts to area guides, to meet search engine and user expectations.

Off-page optimisations are also vital for your website’s authority, a key factor in your SEO. We can explore with you how to build high-quality backlinks and relationships with reputable sites. Through strategic outreach, content promotion, and guest posting, we can help you earn valuable backlinks that will boost your website’s credibility.

Visible results and reporting

We know that transparency and accountability are key. We provide regular reports on website performance, keyword rankings, and organic traffic growth. We regularly analyse the data, offering actionable insights to help you make informed decisions, constantly optimising your SEO strategy for better results.

Interested in SEO? Contact us now

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