Starting your own estate agency

Practical guidance and proven technology to help you launch, generate business and grow your agency with confidence

Laying the right foundations

Going independent is one of the biggest decisions an estate agent can make. Building a business around your own reputation is appealing, but the early months are challenging.

You’re establishing credibility without a track record, competing with established agents, and making key decisions about your brand, technology and compliance. Getting these foundations right matters.

Homeflow works with agencies across the UK and understands what new businesses need from day one.

See our special offer for startups

Starting and running your agency

A strong brand doesn't need a big budget. How to define your positioning, build a visual identity and earn trust before you have a track record to lean on.

Your sales fee is just one part of how a new agency generates income. A guide to fee structures, referral income and building the right commercial model.

Redress schemes, AML, material information, client money protection - a clear-headed overview of what to have in place before you start trading, and why it matters.

Technology built for estate agents, priced for startups

Our platform gives startup agencies access to the same professional website, online valuation tools and lead management software that established agents rely on — at half the standard price for your first 12 months, with no obligation to continue after that.

You get a website that looks credible before you've won your first instruction, a valuation tool that starts generating leads from launch, and lead management software to make sure every enquiry is followed up properly. Everything runs on one platform, used by agencies covering over 2,500 offices across the UK.

Startup agency offer