Practical advice for estate agents

May 28, 2024

The journey from a mere click on a property to a finalised sale is no mean feat. With the vast landscape of digital marketing tools available, it's crucial for estate agents to optimise every touchpoint to ensure maximum conversions, whether for landlord or vendor...

May 21, 2024

SEO for estate agents can be complicated. There are meta descriptions, long-tail keywords and that's before you start looking at technical SEO such as page speeds and load times. These top 8 strategies can help you rank higher on Google and other major search...

May 14, 2024

Within estate agent marketing, success relies on comprehension of customer behaviour. Every click, scroll, and enquiry reflects intricate patterns and preferences that shape decision-making. Understanding these nuances empowers agents to tailor their strategies...

May 3, 2024

Your website serves as more than just a space on the internet—it's the front door to your business, inviting potential clients into your world. This is particularly true for estate agencies, where first impressions can significantly impact client trust and...

March 21, 2024

If you're unfamiliar with Lead Manager, our lead management and automation software, we recently introduced our Lead Shield feature set, which can help sales and lettings agencies with a high volume of leads automate their lead handling

March 6, 2024

In the highly competitive estate agency market, standing out from the crowd is essential for success. With the majority of applicants starting their search online, mastering search engine optimisation (SEO) is paramount for estate agents looking to dominate local search...

November 30, 2023

In the world of web design, there's an ongoing debate on where website development priorities should lie. There’s a fine balance between usable, practical content (the steak) and design and visuals (the sizzle). For estate agents, this balance is paramount, and understanding...

September 19, 2023

As an estate agent, you know that responding promptly to enquiries from potential clients is crucial to generating new business. However, recent mystery shopper research by property lead generation specialists, Homeflow, has shown that 39% of estate agents are missing out on...

April 19, 2023

As an estate agent, your website is a critical tool for attracting potential clients and showcasing your services. To ensure that your website is optimised for success, it's essential to review and check various elements regularly. Watch the video below on 10 things to check...

November 8, 2022

Homeflow has today announced the acquisition of Area Technologies, the lead management and automation business, thereby further expanding its product suite focussed on helping estate agencies to generate, manage and convert leads. Homeflow powers hundreds of estate agent...