Search engine marketing

December 2, 2024

In 2024, estate agents can improve their local visibility and attract more clients by optimising their Google Business Profile (GBP). Key strategies include keeping business information accurate, uploading high-quality photos, regularly posting updates, and...

November 22, 2024

If you’re an estate agent marketing manager, you’ve probably heard the term "meta description" thrown around in SEO discussions. But what exactly is it, and why does it matter for your website? What is a Meta Description? In simple terms, a meta description is a...

November 18, 2024

Standing out in search results is more important than ever for estate agencies. Whether it's through organic rankings or paid ads, visibility on Google can make or break your business. In this blog, we’ll explore how estate agencies in the North West of England...

October 30, 2024

The West Country is steeped in rich history, from the ancient stone circles of Avebury to the medieval charm of Exeter’s cathedral. Its vibrant culture celebrates festivals, like Glastonbury, and the maritime heritage of coastal towns such as Plymouth and...

October 24, 2024

Many customers start their house hunt or search for an estate agency with a Google search. When once you would have walked along the high street and opened a door, now you scroll down the results page and click on a website. Unsurprisingly, the agencies at the top...

October 4, 2024

The West Country is rich in history and culture, known for its ancient landmarks like Stonehenge and the prehistoric Tintagel Castle, steeped in Arthurian legend. It also boasts a vibrant cultural scene, from traditional folk music in Devon to the world-renowned...

October 2, 2024

Understanding how estate agencies rank in search results is essential for maintaining visibility and attracting clients in a competitive market. We’ve been tracking search results across 4,000 towns, counties, and postcodes in the UK. This data gives us a clear...

September 27, 2024

In the digital era, your online reputation is a currency that can make or break your estate agency. One of the most influential factors shaping this reputation is customer reviews, and Google Reviews, in particular, hold a special place in the hearts of consumers....

September 24, 2024

Achieving top rankings on search engines is essential for estate agents throughout London and Greater London, and it’s no easy feat. Securing a high position requires time, strategic effort, and a well thought-through plan. The key to getting started lies in...

September 11, 2024

Ranking highly on search engines is vital for estate agents all over the country and it doesn't happen by accident. Ranking takes time, effort and a good plan. The best place to start is through in-depth research into your local area, highlighting who ranks for...

September 10, 2024

Organic visibility in search engines is your secret weapon. But it isn't very secret anymore. Despite that, you'd be surprised by how many agencies aren't taking full advantage of local SEO to rank highly in their area. Looking into the online exposure of various...

September 2, 2024

When you want to rank first on Google, quickly, without waiting for SEO campaigns to take shape, PPC is the answer. Small-scale localised ad groups or national brand awareness campaigns both assist in bringing your agency to the top of the first page of Google,...

August 6, 2024

An in-depth analysis of the online presence of estate agents across East Anglia—including Norfolk, Suffolk, and Cambridgeshire—reveals which agencies have the strongest coverage and which may need to boost their visibility. In this blog, we’ll look into the online...

July 9, 2024

One of the most effective ways to boost your online visibility is through a well-maintained blog. But the question is always - what should I write about? Here's a list of content ideas for estate agents and how to set up your blog so you climb the rankings and...

June 25, 2024

Welcome to our in-depth look at the competitive online landscape of estate agents in Essex. In this blog, we’ll explore the relative online exposure of various estate agencies in the area, including both large agency groups and independent firms. We'll also...

May 28, 2024

The journey from a mere click on a property to a finalised sale is no mean feat. With the vast landscape of digital marketing tools available, it's crucial for estate agents to optimise every touchpoint to ensure maximum conversions, whether for landlord or vendor...

May 21, 2024

SEO for estate agents can be complicated. There are meta descriptions, long-tail keywords and that's before you start looking at technical SEO such as page speeds and load times. These top 8 strategies can help you rank higher on Google and other major search...

March 6, 2024

In the highly competitive estate agency market, standing out from the crowd is essential for success. With the majority of applicants starting their search online, mastering search engine optimisation (SEO) is paramount for estate agents looking to dominate local search...

July 8, 2022

When thinking about if and when you need a new estate agent website, there are a number of important questions you need to consider We've broken these down into simple steps and produced a set of quick video help guides Take a look below

July 7, 2022

Does Google love your website? We bet competition amongst you and your local agents is fierce and Google is the new battleground to win instructions. See our latest video on SEO and how you get improve your google ranking to get more local leads for your estate agency Click play...

July 7, 2022

We can show you how many people are on Google searching for Estate Agents near you We crawl thousands of search terms across the country to share insight with Estate Agents about local search trends Click play and watch our video on Google for estate agents below!  Where do you...

May 30, 2022

Our research has found that Google is still the most important first step in a home seller's digital journey, as they seek to find local agents' websites and details. 74% of people looking for an estate agent head to Google first. This highlights the importance of...

March 10, 2022

Trying to reach page one of Google? Tired of spending your entire marketing budget on paid google of facebook social ads? Are you sick of spending so much time trying to find clients with minimal success? It might be time to optimise your content, website and listings SEO...

January 17, 2022

How does the Homeflow Platform deliver results? Both our template and bespoke sites are built on the same powerful technological platform. This gives you three key benefits:   1 Easy-to-update websites, with a long long shelf life Homeflow websites are built on a platform that...

January 9, 2022

Homeflow sites have clearer buttons on the primary actions on each page.  They have clearer headings.  Nicer white space.  Better functionality.  Multiple results options.  And they have lots of attractively presented but relevant cross links.  And these are all things that add up...

October 20, 2017

Your website needs to have clean, human readable, URLs. If you want to see just how important this is, try this simple test:  Search for “estate agent in…” and “house for sale in…” your town.  Then try this again for a range of towns starting somewhere remote like Falmouth, and working...

July 22, 2017

Why an integrated email alerts engine is vital for your SEO success Many SEO experts believe that repeat visit ratio is now a “signal of quality” So we should focus on mechanisms which can drag your users back to your site multiple times a month If Google can detect users coming...

July 6, 2017

The online world moves phenomenally fast. Some say that if your website is more than three years old, the chances are it is due for an upgrade. If your SEO rankings have been slipping away, leaving you wondering where your website visitors have gone, this checklist is for you....

March 11, 2014

Google is big - and disproportionately important at the start of a househunter’s lifecycle Google is like the sun that warms Planet Earth It’s much, much bigger than Rightmove And even if you focus solely within the domain of property search, where conventional wisdom has it...

March 11, 2014

Don't do SEO Seriously, stop reading Don't do it. Google is completely explicit about this. Worse, they are now applying stick as well as carrot.  If they catch you buying links they will punish you in the rankings...

January 9, 2014

When you've spent time and effort on a website, it's important that people visit it: given most searches for property or for an agency start in Google, that means your website needs to be listed by Google in its search results Search Engine Optimisation (SEO) is the process of...