Digital marketing

December 11, 2024

2025 is set to be a defining year for the UK property market. Estate agent marketing managers will need to be particularly astute, navigating a fluctuating economy...

November 19, 2024

Artificial Intelligence (AI) has quickly become one of the most transformative technologies across various sectors, and estate agency marketing is no exception.

June 18, 2024

In 2024, with high interest rates and a cost of living crisis affecting us all, selling up and moving might is a big step for anyone to take. These conditions make buyers and sellers more cautious, prioritising agents who demonstrate market understanding, value...

May 28, 2024

The journey from a mere click on a property to a finalised sale is no mean feat. With the vast landscape of digital marketing tools available, it's crucial for estate agents to optimise every touchpoint to ensure maximum conversions, whether for landlord or vendor...

July 8, 2022

When thinking about if and when you need a new estate agent website, there are a number of important questions you need to consider We've broken these down into simple steps and produced a set of quick video help guides Take a look below

July 7, 2022

Video is a perfect way for you to showcase your local brand, show your team, recent properties sold and much more Placing high-quality videos on your website will help improve engagement for potential new customers Click play and watch our video on video usage for estate agents...

July 22, 2017

Content is vital for today's web - here's why it's so important for SEO We’ve all heard that Google loves a steady flow of fresh, high quality, original, editorial content It sees this as a sign of life, and quality within your domain Beyond this, your vendors and applicants...

April 30, 2017

With 74% of consumers saying that positive online reviews make them trust a local business more, and only 5% saying they don’t pay attention to online reviews – can you afford not to manage your online reputation? Let’s take a look at the research a customer may do when deciding...

November 10, 2014

At Homeflow our clients break down about 30-70; those with online marketing managers, and those without. In those agencies who have online marketing teams, the online marketing manager is almost invariably our direct client who calls the shots...

April 1, 2014

Despite the significant move towards "quality" as the key driving force in Google's ranking algorithm over the last few years, and the implications that has for not doing SEO, backlinks are still key. Indeed we believe that upstream "link equity" is still the primary driving...