Practical advice for estate agents

March 11, 2016

Acting on intelligence.. Homeflow's "Implied search" technology is really quite sophisticated stuff, as we hope to explain. But the end outcome you present to an applicant or a vendor coming to your site is so utterly simple, that to the untrained eye we hope you wouldn't really...

March 16, 2015

Beauty and the Beast. The web is a furiously fast paced environment. Keeping abreast of what is needed can be daunting when things move this quickly. So, in this article we’re going to investigate the changing landscape and try to give a balanced framework within which you can...

November 10, 2014

At Homeflow our clients break down about 30-70; those with online marketing managers, and those without. In those agencies who have online marketing teams, the online marketing manager is almost invariably our direct client who calls the shots...

September 8, 2014

What's in the video? Homeflow charge monthly fees for our websites And one of the most common questions we get is "Why do you do that? XYZ other company doesn't." In this video we explore what is included in the monthly licence.

July 22, 2014

So, you've built yourself a really nicely structured website. Next you're going to want to look for as many ways as you can create longer journeys within your website. More “page impressions per visit”, or longer “average session time” are both signals of quality.

July 22, 2014

Homeflow sites own the market when it comes to blazingly fast page speed, considerably outperforming other agency website providers Our sites leave others behind because the Homeflow technological platform, upon which all our websites are built, is constantly optimised for speed...

June 20, 2014

There is a seismic shift coming in the sophistication of websites and software, and how they interact. The two sides of your systems are about to talk to each other with a much greater degree of sophistication than ever before.

April 1, 2014

Despite the significant move towards "quality" as the key driving force in Google's ranking algorithm over the last few years, and the implications that has for not doing SEO, backlinks are still key. Indeed we believe that upstream "link equity" is still the primary driving...

March 11, 2014

Google is big - and disproportionately important at the start of a househunter’s lifecycle Google is like the sun that warms Planet Earth It’s much, much bigger than Rightmove And even if you focus solely within the domain of property search, where conventional wisdom has it...

March 11, 2014

Don't do SEO Seriously, stop reading Don't do it. Google is completely explicit about this. Worse, they are now applying stick as well as carrot.  If they catch you buying links they will punish you in the rankings...